The event is designed so that Non-hispanic professionals can network with and learn about the rapidly expanding Hispanic Market…and Hispanic professionals can network with the non-Hispanic market and learn about breaking out of the comfort zone. Middlesex County according the 2010 Census, has seen a steady increase in the Hispanic population over the past several years. Furthermore, according to the American Community Survey, Latinos made up 18% of the county’s population, up 45% since 2000. This growing group has significant purchasing power and plays a key role in our region’s economy. As a result, the Middlesex County Regional Chamber of Commerce has established the Hispanic Business Council, with the goal of generating exposure for Hispanic businesses to Chamber members. The Council’s mission is to develop networking opportunities for area businesses where they can learn more about each other’s business, and discover new partners that will help them gain access to the growing Latino market. The Hispanic Market has IMPACT and it is very important that everyone work together if we are going to succeed!